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We’re Accepting Founders Into Our
First Beverage Lab Cohort
studio 1 is building the fastest, most founder-friendly way to turn drink ideas into shelf-ready formulas.
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We’re inviting a small group of early founders to help shape the platform
and get 90% off traditional formulation costs.
5 Spots
Left!
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Starts with an NDA. Your idea is fully protected.
A New Way to Bring Your Drink Idea to Life
We built studio 1 because we lived the pain of trying to launch a beverage. Getting a formula took too long, cost five figures, and involved way too many people, PDFs, and email threads...just to taste a first sample.
So we decided to fix it. We’re launching a first-of-its-kind formulation cohort designed specifically for early beverage founders, not nepo babies or big CPGs.
If you’re accepted, you’ll be among the first to access our proprietary formulation engine, get direct support from real experts, and bring your drink to life faster and at a fraction of the traditional cost. Your concept is protected with a mutual NDA. And your feedback? It helps shape the future of this platform - built by founders, for founders.
Spots Are Limited
We’re Only Accepting a Few Founders
We’re keeping this first group small so we can move fast and work closely with each founder. If you have a great idea for a beverage, we want to hear from you. It's a simple 3-step process and we'll let you know if you can be part of the first cohort.
Step 1
Sign our mutual NDA
We don’t look at ideas without one. It’s quick, mutual, and protects both of us - your concept stays fully confidential from the start.
Step 2
Share your drink concept
After the NDA, you can freely share with us what you’re building: flavor, function, vibe, anything you’ve got. This helps us evaluate fit and tailor our ingredient pantry and tools to make sure we are a fit to deliver for you.
Step 3
Book a founder call & see if you're a fit
Once your concept form is submitted you’ll get the chance to book a quick call with our team. We’ll walk you through in detail how things will work, answer questions, and decide together if the cohort is the right next step.
Why Apply
What do you get out of it?
Be among the first to test studio 1 our proprietary formulation engine and get access to the same deliverables traditional labs charge 10x more for.
90% Off Traditional Formulation Labs
Most labs charge $10k+ just to get started. This is a new path, built for founders. By being part of the early cohort you will be getting exclusive pricing.
Rapid Prototyping
We move at founder speed. Get your first draft formula in days, not months, so you can start tasting, iterating, and validating faster than ever before.
Built for First-Time Founders
No technical jargon. No bloated process. Whether you’re launching a functional soda or a canned mocktail, we simplify and accelerate directional formulation so you can make decisions faster and cheaper.
FAQs
A few things you might be wondering about how this all works answered below. Feel free to reach out to us directly if you have any additional questions.
Question:
How much does it cost?
Answer:
If you’re accepted into the first cohort, you’ll get access to professional-grade formulation for a fraction of what traditional labs charge - up to 90% off. We’ll share full pricing details after your NDA and concept submission.
Question:
How are you able to charge so much less?
Answer:
We’re building a new kind of formulation process, one that uses a proprietary model to dramatically reduce the time and cost of getting to a directional prototype formula. Early founders in our first cohort are helping shape and pressure-test the process, which means we’re able to offer a major discount in exchange for your feedback and collaboration. It’s a win-win.
Question:
Who started this idea and why?
Answer:
We’re founders too and after trying to launch our own beverage brands, we ran headfirst into a broken, outdated system. Getting a formula took too long and cost too much, just to taste a first sample. So we built what we wish existed: a fast, modern, founder-friendly way to bring drink ideas to life - no middlemen, no bloated fees, and no gatekeeping.
Let’s Make Your Drink Real
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